SONY MUSIC ENTERTAINMENT and EXPERIENCE HENDRIX ANNOUNCE AN EXCLUSIVE LICENSING PARTNERSHIP FOR LEGENDARY JIMI HENDRIX CATALOG

Sony Music Entertainment and Experience Hendrix L.L.C. have agreed to a monumental catalog licensing deal to set the stage for a worldwide campaign to make all of Jimi's extraordinary music, including classics, never before heard archive recordings, and filmed concerts available through every type of media. 



Legacy Recordings, Sony's catalog music division, will issue definitive deluxe editions of the classics released during Jimi's all too brief career including GRAMMY Hall Of Fame Inductees "Are You Experienced", "Axis: Bold As Love", "Electric Ladyland" and (outside the US) "Band of Gypsys." In addition, Legacy will also release those posthumous compilations produced by Experience Hendrix during its stewardship. Each title will also be available through major Digital Service Providers.

Dagger Records, Experience Hendrix's "official bootleg" division, now in its eleventh year, offers recordings that are of great historical significance. The company has also sponsored numerous Experience Hendrix tours that have showcased contemporary artists performing the music of Jimi Hendrix in concert to underscore the never ending vitality and inspiration of Hendrix's music. Participating artists on these tours have included Robert Randolph, Carlos Santana, Paul Rodgers, Buddy Guy, Jonny Lang, Eric Johnson, Kenny Wayne Shepherd, members of Pearl Jam, Aerosmith, the Doors, Los Lobos and many others. Details about the 2010 Experience Hendrix Tour will soon be revealed. This historic partnership will include Legacy's participation in Dagger Records, the Experience Hendrix tours and other Hendrix-related businesses.

"Jimi's legacy and vision were unique and there will never be another that reaches his unparalleled genius. He was the greatest guitarist ever," said Janie Hendrix, President and CEO of Experience Hendrix. "We are confident that our new relationship with Sony Music will honor my beloved brother's legacy and will deliver Jimi's special 'Message Of Love' across the globe. We look forward to the creative partnership and ground breaking releases that this new relationship will engender to bring Jimi's music to successive generations of fans."

"No artist has ever transformed the pop music landscape as profoundly or as permanently as Jimi Hendrix," said Adam Block, Senior Vice President and General Manager, Legacy Recordings. "We are proud to be partnering with Experience Hendrix, keeping the sound and spirit of Jimi's music alive for future generations around the world."



About Legacy Recordings:

The multiple Grammy-winning Legacy Recordings, Sony Music Entertainment's catalog division, produces and maintains the world's foremost catalog of historic reissues, an unparalleled compendium of thousands of digitally re-mastered archival titles representing virtually every musical genre including popular, rock, jazz, blues, R&B, folk, country, gospel, Broadway musicals, movie soundtracks, ethnic, world music, classical, comedy and more.

About Experience Hendrix L.L.C.

Founded by James 'Al' Hendrix, Jimi's father, in 1995, Experience Hendrix, has been managed since its inception by the family members handpicked by Al during his tenure as Chairman. It is the official family company charged with managing the music, name, image and likeness of Jimi Hendrix. As a part of their daily operations, Experience Hendrix and Authentic Hendrix oversee Jimi's timeless legacy on a worldwide basis.