The Complete Digital Jimi Hendrix Experience Now on the iPhone and iPad

The Free Jimi Hendrix App Brings a New Level of Interaction to Music Fans through a Digitally Immersive Artist Experience

New York, NY and Denver, CO - November 17, 2011 - Sony Music Entertainment and Experience Hendrix LLC today announced its Jimi Hendrix - The Complete Experience App for iPad, iPhone and iPod touch is now available on the App Store. The app, developed by Universal Mind, comes just in time to commemorate the iconic artist's birthday on November 27th.

With Jimi Hendrix - The Complete Experience, music lovers are able to explore interactive chapters of Jimi's legacy through immersive text, images and video. Listeners can flip through the full collection of Hendrix's albums, read about documentaries, live performances and other films about Hendrix with the option to download these assets directly from iTunes. For those who want to take the experience into the living room, users can stream video to their big screen using AirPlay and their Apple TV or even stream music to their AirPlay-enabled speakers.

Users are also able to learn about some of the most significant venues Hendrix played during his career; the app notifies users when they are near areas of importance to the Hendrix legacy, such as Electric Lady Studios or the Experience Music Project Museum. Using an interactive map, the user can dive into details about the iconic spots and get directions to the location for an even deeper, more dynamic discovery experience.

Janie Hendrix, President and CEO of Experience Hendrix LLC noted, "We continue to celebrate Jimi Hendrix, his music, life and legacy. This app is nothing short of a revolutionary development in 'Jimi Land'."

"Jimi Hendrix - The Complete Experience is a powerful new way for fans to immerse themselves in the world of Jimi Hendrix and discover great music and other special premium content," said Michael Paull, Executive Vice President of Global Digital Business for Sony Music Entertainment. "We are pleased to be working with Universal Mind to develop mobile interactive solutions that offer consumers new opportunities for experiencing our artists."

"Consumers already use their iPad, iPhone and iPod touch to access music and apps everywhere they go, so we built an experience that brings the two together," said Brett Cortese, President & CEO of Universal Mind. "The result is an immersive musical experience, and interaction with an artist, that is unique and fresh."

The Jimi Hendrix - The Complete Experience App is available for free from the App Store on iPad, iPhone and iPod touch or at http://itunes.apple.com/us/app/jimi-hendrix-the-complete/id477975150?ls=1&mt=8.

ABOUT SONY MUSIC ENTERTAINMENT
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

ABOUT EXPERIENCE HENDRIX LLC
Founded by James 'Al' Hendrix, Jimi's father, in 1995, Experience Hendrix, has been managed since its inception by family members personally chosen by Al during his tenure as Chairman. It is the official family company charged with managing the music, name, image and likeness of Jimi Hendrix. As a part of its daily operations, under President and CEO Janie Hendrix, Experience Hendrix and Authentic Hendrix oversee Jimi's timeless legacy on a worldwide basis.

ABOUT UNIVERSAL MIND, INC.
Universal Mind is a digital solutions agency that brings together the technical expertise of a systems integrator and the design capabilities of an interactive agency to deliver enterprise-class, interactive software applications for the web, desktop, kiosks and mobile and embedded devices. Universal Mind works with clients to create best-in-class solutions that provide an exceptional user experience while overcoming complex technical challenges across a wide variety of devices. The Universal Mind team has developed applications for many of the world's leading enterprises that help them strengthen their relationships with customers, reduce their operating costs and open new revenue streams. Founded in 2003, Universal Mind is a privately held company based in Denver, CO. For more information, please visit http://www.universalmind.com.